Topic-to-campaign workflow

The Skin Care Clinic, an Australian skincare clinic and ecommerce business, needed a repeatable way to turn skincare topics into polished articles and matching Klaviyo emails without losing the clinic’s careful voice.

Each blog and email campaign used to take about five hours of skilled work: four hours to write the article and email, plus another hour to schedule everything properly. At 48 campaigns/year, Daedalus built a workflow that saves roughly 240 hours/year.

Time saved

Campaign cadence

48 per year

Manual work per campaign

5 hours

Time saved per year

240 hours/year

The problem

The clinic’s content workflow had too many manual handoffs: topic planning, article drafting, email copy, product links, images, SEO fields, WordPress drafts, Klaviyo campaigns, and review timing.

The risk was not just speed. Generic AI copy would damage the brand. The system needed to preserve clinical caution, client-first language, Australian spelling, and a human approval path.

What Daedalus built

• A structured writer pipeline: planner, drafter, critics, revision, and finalizer.
• Production QA for voice, claims, novelty, repeated phrasing, rendered HTML, and email structure.
• A publishing state machine that moves content from generated draft through review, WordPress scheduling, and Klaviyo scheduling.
• A hopper API so operators or agents can queue, prioritize, skip, and run topics without touching internals.

The result

The Skin Care Clinic now has a controlled campaign workflow: queue a topic, generate clinic-voiced article and email HTML, review the draft, then schedule WordPress and Klaviyo from the same system.

That means the clinic gets 240 hours/year back instead of buying that time from a writer, marketer, or operator just to keep the content calendar moving. Daedalus did not replace editorial judgment. We removed the repetitive production work around it.